Industrial design

What is Industrial Design? 

Industrial design is a process of design applied to products that are to be manufactured through techniques of mass production. Its key characteristic is that design is separated from manufacture: the creative act of determining and defining a product’s form and features takes place in advance of the physical act of making a product, which consists purely of repeated, often automated, replication. This distinguishes industrial design from craft-based design, where the form of the product is determined by the product’s creator at the time of its creation.

All manufactured products are the result of a design process, but the nature of this process can take many forms: it can be conducted by an individual or a large team; it can emphasize intuitive creativity or calculated scientific decision-making, and often emphasizes both at the same time; and it can be influenced by factors as varied as materials, production processes, business strategy and prevailing social, commercial or aesthetic attitudes. The role of an industrial designer is to create and execute design solutions for problems of form, function, usability, physical ergonomics, marketing, brand development, sustainability, and sales.

The design process

Our surroundings characterize us as well as our present and history. Design touches everything and
everyone and is a powerful tool to influence, and to convey fresh thinking and caring about people.
Technical, ekonomical- and human resources and time aspects are prerequisites for the work that must
be defined.

user studies & research

Needs and functional analysis carried out by the external environment studies, for example, quantitative and qualitative studies, as well as discussions and tests with users affected. While contacts with the network and the media should be made. This information is analyzed before the constructive work.

design & develop

With the starting points and user studies as a platform to develop one or more concept proposals presented and tested. The work is often done in close cooperation with other specialists from a market point of production.

test & deliver

Evaluation is done through different priorities, estimates, market values and technical decisions. Alternative proposals are set against each other. One or more concepts are selected to work on. Preparatory activities before the presentations begin.

adjust & implement

The selected proposals are further developed and the support of key members. The final proposal is presented, tested and evaluated. The work requires cooperation with other competencies, particularly for production of a production base. When any uncertainties are eliminated production can begin.

production & follow-up

After the start of production evaluated all the parameters to optimize future improvements. Follow-up work includes new user studies and tests that control identity. Marketing argumentation line with its results so that the design work benefits highlighted.